InsightPop®

Business Insights and Intelligence Powered by AI’s Anticipatory User Experience: Predict, Recommend, Manage

Business

• For Retail, Sales, Supply Chain, IoT, Merchandising.

• A client in the Media and Advertising industry wanted to improve the profitability of their media buys.

Challenge

• Our client, like most companies, was using less than 3% of their internal data to drive decisions.

• Analysts were making decisions of which advertising spots should be purchased based on historical fulfillments, not on untapped opportunities.

• Analysts were filling requests based on convenience, not based on optimal profits across multiple customers.

Action

• Trained AI algorithms using supervised learning against hundreds of thousands of historical media buys and opportunity fulfillments.

• Detected unfulfilled opportunities and recommended media buys to better optimize spend and profitability.

• Automated workflows and review processes using AI to reduce human intervention and reviews.

• Used machine learning to read and classify unstructured data in order to automate data input.

Results

Intangible Benefits

• Enabled analysts to focus on higher level decision.

• Demonstrated AI in a select pilot group that quickly communicated the benefits and opportunities to the larger organization.

Tangible Benefits

• Reduce response times for opportunities.

• Reduce headcount of teams by increasing efficiency.

• Increase profitability of media buys by matching the ad slot to the optimal opportunity.

• Improve media buying strategies by providing insights in to unfulfilled opportunities.