Imagine you have an exciting new product. It’s something your team has spent months brainstorming, planning, tweaking, and honing until it matches your collective vision. You did everything right internally. But then, after spending all that valuable time, money, and resources, something doesn’t work as you thought when you release it to the world. Something you didn’t foresee stands between your product and a happy end user. Now you’re forced to start over from scratch.
AI is not a replacement for human thought. It’s a symbiotic partner. Successful applications of AI require more than just big data, powerful processing, and complicated algorithms. Designing truly useful AI requires a complete understanding of user needs, experiences, and, on an even deeper level, psychology.
Understanding the five stages of Design Thinking is the first step to putting this innovative methodology into practice. When put into practice, Liquid’s Design Thinking for AI optimizes business data and functions with a focus on understanding the human-centered experiences that both created the data and will be driven by the data DTAI develops intelligent solutions so you disrupt your industry before your competitors.
You have likely felt the buzz in the business community about artificial intelligence (AI) – how it is transforming every business process from sales and marketing to customer service and throughout the entire supply chain. But despite all the talk, only one in five executives have deployed an AI solution to support core aspects of their business. The best place to start is find the right partner who has the experience, team and confidence to overcome the barriers.
